Objective -
b : of, relating to, or being an object, phenomenon, or condition in the realm of sensible experience independent of individual thought and perceptible by all observers : having reality independent of the mind
3 a : expressing or dealing with facts or conditions as perceived without distortion by personal feelings, prejudices, or interpretations
Subjective -
3a : characteristic of or belonging to reality as perceived rather than as independent of mind : phenomenal — compare objective 1b
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"The Medium is the Message" - A notion developed and made famous by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. e.g. Books, signs, films, songs all, based on their formats alone imply a certain type of interpretation by the mind. The content is secondary to the medium. A great example of this in action is graffiti. Graffiti has such strong socio-political sentiments attached to it that regardless of the actual content a person who is against the act of graffiti will likely have a negative conotation regardless of the piece's content.
"The Map is not the Territory " A notion developed by Alfred Korzybski
Korzybski's dictum "the map is not the territory" is also cited as an underlying principle used in neuro-linguistic programming, where it is used to signify that individual people in fact do not in general have access to absolute knowledge of reality, but in fact only have access to a set of beliefs they have built up over time, about reality.
More to come . . .
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